Norma Denham is a seasoned fundraising professional who has shaped the fundraising landscape in the greater San Antonio area for over 26 years, establishing herself as a leading authority in political and nonprofit fundraising.
For the past 15 years, Norma has specialized in organizing and directing hundreds of political fundraising events. Her ability to navigate the unique challenges of political campaigns, combined with her record-breaking fundraising history, has established her as a leading expert in the field. Prior to her work in political fundraising, Norma spent 11 years in the nonprofit sector as a Regional Director for the Muscular Dystrophy Association, where she raised over $3 million in net profit annually.
In 2009, Norma founded Norma Denham & Associates, a full-service political fundraising consulting firm. Under her leadership, the firm built a strong reputation for providing political clients—ranging from State, County, and City Council races—with tailored fundraising strategies, goals, resources, an extensive network, and expert event logistics. Today, the firm is owned by her twin sons, Dain Denham and Adison Denham, who carry forward its legacy while expanding its reach and impact. Norma continues to support the firm in an advisory capacity while her sons lead its continued growth and success.
Throughout her distinguished career, Norma has worked with a wide range of political figures, including: • Bexar County Judge Peter Sakai • Mayor Ron Nirenberg • District Attorney Joe Gonzales • Commissioner Rebeca Clay Flores • Commissioner Tommy Calvert • Senator John T. Montford • State Senator Roland Gutierrez • State Representative Ray Lopez • City Councilman Marc Whyte • Councilman John Courage • Sheriff Javier Salazar Norma was instrumental in the successful 2022 Build SA campaign for San Antonio's $1.2 billion Bond Program, which was approved by voters on May 7, 2022. This largest-ever bond program in city history includes 183 infrastructure projects aimed at improving streets, drainage, parks, and facilities, along with a $150 million Affordable Housing Bond. In 2024, she contributed to the success of RenewSA, a political action committee that passed six charter amendments to enhance San Antonio's governance and competitiveness, most notably Proposition C, which ensures competitive pay for the city manager without arbitrary term limits.
Her past clients have also included former Mayor Ivy Taylor, former Representative John Lujan, Councilwoman Elisa Chan, State Representative Harvey Hilderbran, Councilman John Clamp, Mayoral Candidate Mike Villarreal, Bexar County Judge Nelson Wolff, Sheriff Susan Pamerleau, Representative Diana Arevalo, Senator José Menéndez, Councilman Joe Krier, and Councilman Ray Lopez. She has also worked alongside Speaker of the House Nancy Pelosi, State Comptroller Glenn Hegar, Lieutenant Governor Dan Patrick, and Texas Governor Greg Abbott.
Beyond her professional work, Norma remains actively involved in her community. She is a member of the North San Antonio Chamber and has served on the Latina Leadership Institute steering committee for the Hispanic Chamber of Commerce. She also chaired the Exhibits and Education Committee for the Witte Museum.In 2015, Norma was invited to attend the Women's Campaign School at Yale University, a prestigious nonpartisan leadership program designed exclusively for women in politics.